Scientifica

A new brand image to make the scientific world intuitive for all users.

“This looks beautiful and has a clever concept behind it. The references to 3D printing and the DNA-like structure are very subtle. The final image with the parametric brain as the source of all of the scientific inquiry and advancement is a good concept, well-executed.”
/ Sarah Manning

About the project

Scientifica is a Venture Capital that works as an incubator for startups in Advanced industries supporting their scientific research in whole business projects, with the aim of transforming the companies involved in innovative and successful services, technologies and products.

The logo already existed with the use of the three colours green, white and red symbolizing the Italian flag colours, being Scientifica an Italian Venture Capital. In addition to these three colours, used for corporate communication, we have created a palette with four secondary shades which define the research and laboratories areas, the office's wall decorations and the coordinated graphic and we have developed the whole visual identity also creating a new brand image for the company and its website.

The concept was very clear as the company’s philosophy: make the scientific and apparently out-of-reach world essential and intuitive for all users. Following this brief, also the brand image had to be dynamic and easily accessible. We started creating some sketches to interpret the origin of Scientifica, lines and drawings that could bring the company’s mission alive. We freely worked on our intuition and our minds creating the final image of a brain after a true and inspiring experience and the collaboration of a dynamic graphic team made up of brilliant professionals.

The first sketches were a series of spheres linked together in circles and spiral shapes, creating a sense of movement that recalls energy and impulse, almost interpreting the innate laws of physics or the molecules of the chemical universe. Lines as power connections flowing from a sphere to another soon evolved into new unusual shapes: hexagons on one hand are less conventional and, on the other, are so common in the scientific world, hence this trail had to be followed and further explored with innovative tools, such as 3D printing and animation.

Our aim was to achieve a sense of movement through the new inspiring shape of a hexagon. In parallel, we worked both on a series of grids that became sinuous chains intertwined and connected recalling the scientific inspiration at the base of Scientifica’s philosophy, and on a 3D animation that gave life to these infinite grids, soft and flexible, assembled together in infinity spirals shaping what is the origin of science: a BRAIN. Nothing could be more appropriate for a company working in the Advanced scientific and technological field with a modern and innovative profile.

The image of Scientifica is at the end an animated brain with the claim “Sparking Mind”, as the brain is the ultimate representation of infinite connections, definitely the true light of science. This visual result is used as a unified image for the website launched in 2021 and all online tools but also on the occasion of events and in the interiors of Scientifica’s offices.