Ventiseidieci is a scientific innovation company with a big goal: to improve human performance and quality of life. The company is made by engineers, scientists and creatives, and my goal was to give each of these souls a voice in the branding, as well as in the other communication assets.

AN IRIDESCENT NEW BRAND IDENTITY

I decided to focus on the scientist’s point of view. When you look at something really close, colours are brighter, shapes become patterns and even the most common materials become interesting.

The logo is the representation of 2610 and the numbers merge together to reveal the microscope shape. We introduce colours to the existing logo in an innovative, playful, and sophisticated way in the form of holographic foils in print and digital gradients on screen.

The iridescent blue colour given from this foil is a subtle connection to life in the laboratory and the creativity behind the mind of a scientist.

 
When creating the brand for Ventiseidieci I wanted to visually represent the cleanest and perfection of their business with a simple but progressive beautiful identity. The outline shape logo on the back of the business cards, engraved by the holographic hot foil, has become an essential element of the corporate identity of the brand.

The business cards are printed on the smooth surface of the bright white paper Fedrigoni 700gsm Sirio White, distinguished by its great rigidity and strength, making it the perfect canvas for hot foil-blocking printing. For the hot foil, we used the newest blue holographic foil by FoilCo Ltd and printed by DotStudio. The thickness of these business cards is perfect to apply the hot foil on its edges, achieving an exclusionary bright impact.