Design with purpose

My ‘design with purpose’ process intertwines creativity and performance at every stage, ensuring a design that works hard for the business and brings joy to the client. I wholeheartedly believe in the tangible results that this approach brings.

01

Discover

My first duty is to discover. I meet you – the client – I introduce ourselves, and I give you space to talk. I am there to learn from you so that our designs work for you. This is how we become a team with a common goal in mind.

I use some fundamental questions to learn what is essential about you, your business, and your customers. What are you looking for? How does your current brand make you feel? What is important to your customers? What is your essence?

I begin to combine my new-found knowledge about your needs with my understanding of how design can help you meet your goals. How can our creativity improve your situation?

I research, re-read, explore ideas and put myself in your shoes. I want to truly experience the challenges you face. Design is more than aesthetic; design is communication.

02

Create

It’s time to indulge our creative flair! I start to apply our design know-how to your vision for your brand. As I work, I keep one eye on your hopes and dreams for what the finished product must achieve. I combine artful creativity with a drive to perform.

Our creations truly come to life when we share them with you. The final product is a collaborative piece, more than just tailor-made for you. It is tailor-made for you.

03

Release

My first duty is to discover. I meet you – the client – I introduce ourselves, and I give you space to talk. I am there to learn from you so that our designs work for you. This is how we become a team with a common goal in mind.

Your input is used to fine-tune the design; I enhance our original ideas using your feedback and comments. 
The final design is approved, and the materials are delivered, you can exchange the old for the new. This moment brings together the shared ideas, the collaboration and the work that we have invested into creating something unique. Your new branding emerges and starts to shape your client's perceptions of who you are. It's time to watch the magic happen.

04

Finalise

I seek and act on your feedback after the design has been released into the wild. I will work together with you to test its efficacy at achieving the results you need, and I learn from the views of your customers.

This is how we can tell that it’s much more than just a pretty picture. It is design with purpose.

GAIA FONTANA STUDIO
BRAND AND DIGITAL DESIGNER
LONDON